For typical influencers, brands come to them for their number of followers and the engagement they can drive. With Jaspreet, that is not the case; brands come to him for his acknowledged thought leadership in technology, digital, and AI, and his original views about them.

Unlike most big influencers, who promote multiple brands and products, irrespective of their merits or their belief in the product, Jaspreet only endorses products and brands that he believes in and does very few of them – usually one or two at the same time.

Jaspreet does not focus on the attributes and features of the product, as much as he does in the story and how that technology can change lives.

If you are looking for an all-purpose influencer who hypes up engagement with her/his millions of followers, Jaspreet is not whom you should look at.

The audiences that engage with Jaspreet are CXOs, senior management, investors, early adopters of technology and other global thought leaders.

However, if you are looking for thoughtful, authentic conversations around your product, even if fewer in number, and a level of sophistication and thought leadership around it, do look at him.

With his experience at Microsoft and TAS, his leadership as Group CDO in the Mahindra Group, his faculty positions at Ashoka and Singularity Universities, and his Masters in AI and Ethics from Cambridge University, Jaspreet is known to be the leading thought-leader in AI, Digital, and Technology.

Jaspreet is not your typical influencer; he is what an ‘influencer’ actually should be.